Spitale Laser Spa~Salon

A website redesign and web technology modernization.

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Challenge

Create a fresh, cool, modern look and feel for the site – from the tone of the content to the imagery of confident men and women.

Solution

We started from the ground up. We threw everything away including the old WordPress backend and the content. We created a completely custom content management system (CMS) using CraftCMS that allows the team to update virtually every part of the site from a simple admin interface. We built a gallery to feature the owners and employees, a simpler lead generation form, and special features to promote pricing, events, and promotions.

The website was developed to maximize SEO, and is designed modularly for ease of adaptability surrounding product and customer incentives.

Results

Organic traffic climbs steadily by the month due to page 1 placement for determined keywords, and customized landing pages enable a cohesive user experience with other forms of media. The business as a whole has measured more qualified leads since the launch of the website.

What the customer had to say

Pete Fazio is a website genius! After a consultation where he listened to our ideas on who we are and what our goals are he took our generic, basic looking site and branded it to our culture and image. He could have sold me a much more expensive site but he worked hard to save us money and his honesty has resulted in a lasting business arrangement and friendship, which is exactly the culture of our locally owned family business. I usually don't give testimonials but this time I would be doing a disservice to someone looking for a website designer.
Michael Spitale
Owner, Spitale Laser Spa~Salon

Services

  • Web Design
  • Web Development
  • Fully-customized Content Management System (CMS)
  • Hosting
  • Webmaster

Technology used

  • Craft CMS
  • HTML/CSS
  • PHP

Project collaborators

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