Create a fresh, cool, modern look and feel for the site – from the tone of the content to the imagery of confident men and women.
We started from the ground up. We threw everything away including the old WordPress backend and the content. We created a completely custom content management system (CMS) using CraftCMS that allows the team to update virtually every part of the site from a simple admin interface. We built a gallery to feature the owners and employees, a simpler lead generation form, and special features to promote pricing, events, and promotions.
The website was developed to maximize SEO, and is designed modularly for ease of adaptability surrounding product and customer incentives.
Organic traffic climbs steadily by the month due to page 1 placement for determined keywords, and customized landing pages enable a cohesive user experience with other forms of media. The business as a whole has measured more qualified leads since the launch of the website.