Launch a new brand in a highly competitive niche marketplace dominated by a handful of long-established brands.
Develop a strategy that positioned this new company and product line as not only an innovator, but a leader in the marketplace. HG2 places a heavy focus on research and development—listening to the needs of law enforcement, fire rescue and security industries first hand—and prototyping with the results of those findings. We created a design aesthetic that reflects the technical aspects of the product design process and conveys attributes of accuracy, resilience and safety.
HG2 has disrupted the emergency lighting industry. While branding can be challenging to measure, our client has seen year over year sales growth since inception and continually gains ground against the industry incumbents.